Graphics

Infographics

These are a cross between a diagram and a chart. They aim to convey information in a bite-sized format using simple illustrations, symbols, icons, captions and short text. They are a versatile piece of content, which is easily consumed on social media and other promotional marketing such as email newsletters. They can add variety to a page on a blog post, be inserted into printed brochures and made available for download on a webpage. They give the retailer a quick method of engaging their customers and providing them with useful information.

Montage

Creating promotional graphics involves a combination of visuals and sales copy. I can bring these altogether to produce adverts for print, email marketing and social media. My main focus is on graphics for digital advertising.

Visuals can include:

  • Product photo(transparent background)
  • Graphic motifs or elements
  • logos and other brand assest
  • Brand colour scheme

Text will include:

  • Title & tagline
  • Sales copy, bullet points
  • Call to action

Branding

I can offer a variety of design work for your online brand including:

  • Logos - colour, monochrome, stacked for social media, oblong design for webshop.
  • Selecting brand colours
  • Selecting fonts
  • Building a set of brand assets.

 
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