Promotional Email

Allowing the customer to choose to opt-in to communications from your business has always been viewed as best practice, even before GDPR came in. Anyone who subscribes is making a choice to hear from you and as such is already interested in what you have to offer. It’s easier to use these ‘warm leads’ as they are more likely to listen. So, building a healthy list of email subscribers is still a reliable method of generating sales and repeat custom.

While email marketing is classed as paid media, you own your list of subscribers. This gives you the opportunity to target your emails based on specific parameters such as interests, last purchase made, offer-sign-up, new customer sign-up, survey completion, etc. Once you have established your customer segments can build your email content around this.

I provide a variety of integrated content to help build an attractive marketing email:

• Create appealing graphics - with headlines, call-to-action
• Write suitable text - pricing, product info, call-to-action, etc.
• Take product photos - standardised shots on choice of background or setting
• Lifestyle photos of the product in use: single, group or product range shots
• Compile images using your existing product photos
• Provide shortened version of the email for a follow-up or reminder
• Set-up the page in MailChimp

If you are looking to start sending out a regular email newsletter, subscriber offer mailshots, or any other email marketing, why not click the button below to find out how much this might cost>>