Are you a manufacturer?
Whether you are a small producer focusing on niche products or have a broader appeal you will need plenty of mouth-watering macro shots to get people craving your product. Functional shots on white background, pack shots, lifestyle compositions and recipe photos too! Photos suitable for printed marketing material as well as digital, such as social media and newsletters; photography that sets the tone for your brand.
Are you a wholesaler of food supplies? Who do you mainly supply? You may need standardised pack shots that show the basic outer packaging for FMCG. You might need ingredient close-ups + category close-ups. You may need shots suitable for a printed brochure as well as website.
Are you a chef, restauranteur, caterer or cafe owner? Then you will need close-ups of dishes plated up, lifestyle shots of food being enjoyed.
White background packshots are essential for your own website, but also for the google shopping feed and online marketplaces such as Amazon, eBay, Etsy and Yumbles.
If you have a range of products within the same brand a group shot is useful for your website, for press releases and social media promotion
Powders such as cacao powder, herbs, spices and nutritional powders (sometimes referred to as neutriceuticals) all require more than just a simple pack shot. The online customer wants to see what they are getting. What should they expect when they open the jar, tub or packet? All this can be revealed, upfront with some macro shots. Various angles and compositions are possible. Consider the look you have currently on your website. New shots can be taken, which can also be used in email newsletters, instagram shops, etc.
For dried foods, you may want to show customers what the product looks like once reconstituted, as in the case of the Dulse seawweed in the photo right.
