Physical promotional material is still useful for inserting into customer orders. You may also find you can bring customers already on your database back into your online shop with printed communications such as flyers, postcards and mini-brochures.
A simple printed postcard with a discount code or other money-off voucher is often enough of an incentive to encourage a lapsed customer to go online. Printed adverts can help to support an online email campaign for events such as product launches or seasonal events.
In some sections of online retail printed marketing material is still favoured by older age groups, but you can use the same publications in PDF format as a download on your website to get even more value.
Depending on your needs and your budget I can do a combination of any of the following: