An online shop can still benefit from producing printed promotional material. Usually flyers and other adverts are placed in customer orders or sent as a mailout to a database of existing customers. It is still very rare to get much of a response rate from posting out physical adverts to the general public. Here, your money is better spent with online advertising.
These days a digital print run gives you the power to try out A/B testing of various designs to your customer base. With the facility to print a smaller volume and at a lower cost that lithographic printing, you have the flexibility to respond more quickly to customer needs. So, you can stay relevant and keep up with current trends in both your online and offline communications.
I can provide the copy, layout, graphics and photos or any combination of these. I use industry standard software to produce print ready artwork. The design possibilities are wide open and only limited by your imagination and budget!
Graphics in online communications can highlight and complement photos or text, attracting attention and also helping shareability for social media. Illustrations and symbols are used to add interest and inform the customer. For example, a simple diagram or infographic can get the message across more quickly than a wall of text.
I can produce a variety of graphical elements for your promotional marketing, social media and website content. This includes logo design and other brand assets. I will follow any existing brand guidelines (colours, fonts, motifs and icons) and consider these whilst designing for any new campaign or project.
I can produce vector drawings and mixed media digital collages, which I sometimes supplement with off-the-shelf graphics and stock images to speed things up.
